Ginger and Smart Fashion Collection 2010

Australian luxury brand GINGER & SMART is about creating inspiring product to a design-literate customer. Always sophisticated and sharply modern, ‘Chic, Modern and Effortlesss’ is the strict style mantra for each collection. The Fashion, Luxury Accessories and Spa collections are the happy result of the strict philosophies of luxury, quality and innovation.

The label was founded in 2002 by Sydney-based sisters, Alexandra and Genevieve Smart out of the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an Editor and Publisher for luxury lifestyle magazines, books and the internet combined with Genevieve’s years spent at the helm of Lisa Ho as Senior Designer, and her grounding with Australian swimwear and fashion luminaries, Zimmermann, their united industry knowledge covered every possibility, probability and all the potential of a successful and exciting family fashion business.

Their three buzzing retail stores, designed in harmony with their unique concept, have created welcoming havens to reinforce the core conviction of the ‘Luxury Escape’ – even if it is in your lunchtime. GINGER & SMART product is also placed with carefully selected and prestigious stores throughout the world. Available in over 100 boutiques in Australia, including David Jones and over 40 leading international stockists including Matches, UK; Cara and Co., Russia; Lane Crawford, Hong Kong, CK Tang, Singapore.

T h e T r a n s c e n d e n t SS 2010/11

The inspiration for this collection is The Transcendent, or the fourth state of consciousness, lying beyond waking, dreaming and sleeping.

Magnetic prints illustrate this blissful wakefulness and future beauty, through diffused angles and blurred perspective – the light and images you see when you close your eyes.

The depth of colour palette meanders from calm shades of nude, lilac and mint to vibrant injections of blush and grounded tones of olive, smoke and oily blue.

Silhouettes are fluid, modern and effortless with sleeveless jackets, sexy slouchy trousers and chic dresses worn with silk printed lingerie.

The Ginger & Smart Accessory line accompanies this collection including sharply modern shoes with angular metal heels and ultra -soft bags in draped and twisted perforated leather in grind grey and nude.

Available nationally from Ginger & Smart boutiques David Jones and selected stockists from July.

BLK1 Photographer: Victoria Rika-Heke

Images :

The first day of Rosemount Sydney Fashion Week has been known throughout its fifteen year history for being a day of highly-charged chaos.

The Overseas Passenger Terminal at Sydney’s Circular Quay was brimming with anticipation before the first show

At 9am sharp, a long line of fashion guests were lead into the darkness of the runway hall. Samantha Harris, of Indigenous Australian background was the first model to set foot on the runway. Harris was given the honour of opening for Lisa Ho. Lisa Ho is a designer famed for her wearable designs that are loved by many.

While Lisa Ho started the runway schedule as a veteran fashion week exhibitionist, the second runway show was a first time debut. Seventh Wonderland proved themselves to be a label that will be long remembered for the stunning swimwear in their Spring/Summer 2010 collection.

Carly Hunter, Guanabana Designs, Story By Tang and Uscari all followed in the women’s ready-to-wear show

Following the women’s ready-to-wear was more ready-to-wear, but this time, it was coming from New Zealand. Zambesi showed a runway which made spectators sigh for a Summer far-away.

Rachel Gilbert and Bassike were also first timers on the Rosemount Sydney Fashion Week runways.

As the afternoon wore on, experienced exhibitioners Bec & Bridge and Aurelio Costarella brought the events at the Circular Quay to a close.

Stay tuned to BLK1 to see full coverage of Rosemount Australian Fashion Week

 BLK1 Photographer: Victoria Rika-Heke

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