Samantha Harris for Seafolly

Samantha Harris will follow the path of many Australia supermodels and join forces with iconic swimwear and lifestyle brand, Seafolly. After appearing on the cover of Vogue Australia, Harris will join top model Jessica Hart, to help launch the Seafolly Summer 2010 campaign.

Seafolly has launched many successful Australian models including Miranda Kerr, Catherine McNeil, Kristy Hinze and Alyssa Sutherland. The campaign was shot on Queensland’s Brampton Island in June by photographer, Max Doyle.

Seafolly is available at major department stores, Seafolly Concept stores and selected boutiques around the world. For further information or to find your nearest Seafolly stockist, phone 1300130 715 or visit www.seafolly.com.au

BLK1 Article: SUNNY BURNS

Images and Article: © BLK1 2008-2010. All Rights Reserved.

The beautiful weather outside the large marquee set a perfect scene for Seafolly to parade the catwalks at Rosemount Sydney Fashion Festival.
Being only the second show, the seats and the aisles around the catwalk were crammed with spectators keen to see the new trends in Summer swimwear.

Seafolly has always been a brand that is immensely popular with consumers and famed for it’s simple cuts and straight colours. It was no surprise to see that the very first foot to step on to the catwalk was Elyse Taylor, wearing a white bikini. Crisp, white swimwear of this type is a classic look which has come to be owned by the Seafolly label.

Autumn and Winter saw everything from boots to bags adorned with fringing, this was also attached to this season’s Seafolly look.

After beginning with the classics, Seafolly marched all the cliques down the catwalk: floral prints, polka-dots, palm leaves and fluorescent frills. While these looks had all be seen before in one form or another, a jolt of excitement raged when a vintage-inspired boy-leg one-piece was seen.

Until this point, it seemed like Seafolly was staying true to swimwear conventions and catering to the wants of shopping-centre consumers.

Now that all the expected designs and same Summer patterns had been shown, the Seafolly collection let loose with its prints: tessellated fluoro pinks and oranges were splashed across the catwalk. This exciting use of colour was labelled in the look-book as “Cyber”. The appropriateness of this name was observed when the mono-kini took the stage, the way the fabric was spread over the model with the pattern flowing down the body made this design look like something from the future.

While the Cyber series was a new direction for the typically white styled Seafolly to take, it held tight to the Seafolly rule that swimwear should be made to flatter the figure.

This rule was also seen in the introduction of swim-skirts to this year’s collection. The adorable ruffles circulating boyleg shorts brought back a high level of modesty to the bikini.

Resort-wear also featured in the Seafolly collection and continued to bring a sense of modesty to swimwear with a black maxi-dress and several light-weight kaftan designs.

As the models made their way along the catwalk to an applauding crowd it was obvious that Seafolly had set a high standard of swimwear at Rosemount Sydney Fashion Festival. The Seafolly designers managed to showcase new ideas in swimwear and all the while stay close to the label’s tradition of inspiring confident and classy swimsuit wearers.

BLK1 Article: ELLEN CROSLEY BLK1 Photographer: PETER SOLLNER

THIS ARTICLE IS NO LONGER AVAILABLE TO CURRENT BLK1 SUBSCRIBERS. CONTACT US FOR A QUOTE ON RELEASE OF IMAGES.

Images and Article: © BLK1 2008-2009. All Rights Reserved.