Juliette has a Gun is a perfume which dwells on the modern woman at the crossfire of romance, strength of character and quest of freedom.

The brand distinguishes itself from the conventional discourse of the perfume world suggesting a new, dynamic and audacious tone while remaining poetic. A brand free of consumer tests and group strategies.

Juliette Has A Gun is a brand of perfume that creates fragrances of exception with the soul purpose of creating colliding drops of femininity. Juliette Has A Gun is a new perfume which can be described as “luxury, in its spicy and singular version.”

Young creator with a prestigious name, Romano Ricci has had the chance to be initiated from the early
age to the secrets of perfumery by his grandfather, Robert Ricci: “He had a tremendous respect for tradition
and a vision of womanhood which still impresses me today. He has passed on to me the fundamentals of the perfumery, but also how to transgress them”. 60 years later, Romano is the one in charge.
The idea which influenced the Juliette Has A Gun Label more than anything else is that whether fragile, intransigent, romantic or lucid,
women pursue, today more than ever, an intense desire
of independence.

Romano Ricci describes the new perfume brand as “the interpretation of
Shakespeare’s heroine transposed in the 21st century. [one that should be worn by] feminine, yet assured woman, who’re armed to live their wildest desires.”

The Juliette Has A Gun will be sold in Australian luxury retailers from Spring 2009.