Old styles and even fabrics are experiencing a re-birth and seeing themselves recycled, transformed and re-consumed within the global fashion system.
Second-hand boutiques are welcoming an influx of customers – pillaging the clothes racks in search of the perfect pre-loved item which catches their eye and migrates to their wardrobe.
Whilst the industry’s nostalgia for bygone styles is nothing overly new, consumers’ increasing obsession with recycled clothing is proving that the vintage trend in itself is timeless, boundless and possibly cost-less. It is one which may have you sifting through the depths of your mother’s wardrobe and possibly even grandma’s dress-up box.
There is little doubt that the recession has created a new frontier for fashion, where cheap chic rules and consumers turn not only to vintage-stocked boutiques, but also to their local Vinnies store which, in better times, might have been considered a wardrobe faux pas.
Whilst consumers’ hip-pockets have guided them to the discounted doorsteps of recycled boutiques, celebs and socialite vintage lovers and even the major fashion houses are helping to keep them there by following and contributing to the trend in itself.
Blouson dresses, lace adornments, sequins, polka dots, plunging lines, ‘le smoking’ tuxedos featured in all their glory for the coming seasons, are encompassing a reflective feel for the past.
All, which will no doubt be quickly adopted by the likes of vintage fashion chameleons, Kate Moss, Zoey Deschanel, Daisy Lowe, Chloe Sevigny and Co – their images splashed all over the media and their look imitated by doting female consumers, who, in turn, will take to raiding op-shops, flea markets and other such treasure troves in search of a unique, pre-loved item which mimics the current time-warped trend.
Whilst there are those who possess a natural flair for ‘thrifting,’ there also exists a vast number of people who want to wear vintage, yet lack the confidence and skills to quickly, easily and successfully source out and adopt recycled pieces. Enter: op-shop tours – a most genius invention, which, as of late, is striking with immense success.
For fellow Melbournites, newly established company, Melbourne Op Shop Tours, is the key to unlocking the door to the wonderful world of recycled fashion. Brainchild of Melbourne University students, Richmond Glasgow, Jessica Rae and Jenny Jiang, Melbourne Op Shop Tours which initially started as a university project, has now catapulted into a booming business which enables op-shop ‘virgins’ to learn the tricks of the trade, become true connoisseurs of vintage shopping and most importantly, how to learn to style the old with the new for a look that channels unique, vintage modernity. According to Mr Glasgow, this budding company prides itself on providing a professional and fun op shop experience, so that customers can get the most out of their time. “We reveal where the good op shops are, and help our customers find what they arelooking for. Our tour groups are small and intimate so that tour guides can give tailored advice and attention to each participant.”
It is becoming clear that the current vogue for vintage is presently overwhelming both in the magazines and in the streets. The number of consumers embarking on quests for individuality and unique expression through the wearing of garments reminiscent of decades pastlooks to be increasing. And as fashion finds itself continually winding back the clock, it seems that destination op-shop is on the agenda for all.
For more information on Melbourne Op Shop Tours, visit www.melbourneopshoptours.com.au.
BLK1 Article: JESSICA LENNI
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