Australian designer Eugene Leung has always had a quirky attraction to the dark, the strange and the gothic. And this obsession is evident in his cult fashion brand label INJURY. Pushing the envelope of high end street fashion, INJURY is a freak show. A city of enigma.
After studying architecture at the University of New South Wales, Leung founded INJURY in 2004. The website theinjury.com.au says that the label began as a creative collective of individuals from various non-fashion backgrounds and their aim was to create their own flavour of different clothing. As a result, the label is moody and atmospheric yet meticulously crafted into ready to wear pieces. Leung’s inspirations come from horror movies, grotesque themes and surreal imagery. The clothes are designed to reflect characters and icons, and this season Leung has channelled raw Mother Nature in his Spring-Summer 09/10 collection titled Aeolian.
Since last year, INJURY has taken a more modernist Bauhaus inspired approach. The Aeolian collection explores print which is a first for Leung. But don’t expect the traditional stripes, checks, 60’s retro or dainty flowers. Leung infuses dark and muted tones with photo prints of rocks, mould, hair, waves, beach grass and even the Moon. The earthy prints take you to the dark side of nature. Raw, edgy and alive.
Leung’s training as an architect is evident in the careful structuring of his garments. His jackets and vests including a multi panelled jacket and a low cut blazer are tightly structured statement pieces. The jackets along with shorts, waistcoats, shirts and cardigans round out the edgy Aeolian collection. The classy male and female collections are surely to get you noticed. And with stockists in Hong Kong, Japan, New Zealand and Australia, INJURY is world class high end street fashion which looks set to become a household name this summer.
BLK1 Article: KATHERINE DUMONT
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