Akira, Alex Perry, Alannah Hill, Anna Thomas, AG by Arthur Galan, Bianca Spender, Calibre, Carla Zampatti, Collette Dinnigan, Easton Pearson, Fleur Wood, George Gross, Ginger & Smart, Gorman, Harry Who, Kirrily Johnston, Lisa Ho, Sabatini, Sass & Bide, Scanlan & Theodore, Simona, Thurley, Trelise Cooper, Willow and Zimmermann were all seen on the catwalks of the David Jones Autumn/Winter 2010 Season Launch.

Australian model Miranda Kerr lead the catwalk parade before an audience of more than 500 VIPs at the Hordern Pavilion on February 10th.

The unveiling of the David Jones range started with black. The pavilion was plunged into darkness before the sleek David Jones logo was lit up to shine down on the catwalk. Miss Kerr began the show, also in black. The next few minutes were all about black but before too long indigo blues and fire-engine reds were seen sauntering down the catwalk.

Although the lighting in the pavilion was kept dark and uninteresting the clothing was used to maintain intrigue from the audience. Kelvin Harries, stylist for the show , should be commended for his way of purposefully dictating the trends for the season.

Autumn/Winter 2010 is all about black, white or cream with a brightly coloured or metallic contrast piece.

To say that nothing was simple or basic on the catwalk would be incorrect. Basics were teamed from head to toe on the models with new life drawn into them through texture and often a single statement colour in an all-black outfit.

Vibrant patterns are always unusual for an Autumn/Winter collection. There was no floral to be seen. Instead, metalics and tiny brass beads were used to embellish necklines and waistlines. On every model it was clear that the collections were all about the flow of the fabric and the attitude of the individual who wore them.

The female models had their hair cut short, and the male models were put together with precision – every trouser, every tie and every jacket on the men was co-ordinated and matching. The only exception to this rule was the statement piece which was a reoccurring motif throughout the show.

The catwalk show played through for the best part of a half an hour and all this time the message was drilled into the crowd: keep your outfit simple with the exception of a statement or two.

Article: ELLEN CROSLEY  Photographer:IMAGE NET

Article/Image: ©  2010. All rights reserved.