Sydney’s hottest up-and-coming fashion label ‘I AM’ will debut their new range at Cargo Bar
for the official Summer 2010 Collection launch party on Thursday 21 January, 2010. The event
will kick off at 6:30pm and will feature an exclusive preview fashion parade showcasing the
entire ’I AM’ 2010 Summer Collection along with a live performance by Georgia Fair.

The ‘I AM’ Summer Collection is a contemporary breath of fresh air to the fashion industry.
The essence of the brand is all about a new culture of fashion which encourages women to
be confident and individual, transcending all stereotypes and the definition of ‘everyday’.
The pieces are comfortable, versatile and above all beautiful. The 2010 Summer collection is
made from the highest calibre fabrics and features a selection of dresses, blazers, shorts, tops
and boho pants drawn from an eclectic colour palette.

‘I AM’ pride themselves on their ability to create and distribute unique, high-quality clothing
at affordable, ‘GFC-friendly prices for young women across the nation.

Driving the’I AM’ brand is company owners and directors Claire Murphy, Brigid Whelan and
Polly Epov. Between the young women they are juggling degrees in Business, Economics
and Law to further enhance their company. Each girl has a unique quality that they bring
and inject into the ‘I AM’ brand; however they all share a love and flair for all things fashion
and design.

BLK1 PHOTOGRAPHER:Tony Chymes

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