Wet look mini dresses, zebra print and a whole lot of acid pink – nope, it’s not Lady Gaga’s dressing room, it’s the premiere range from hot new label, By Johnny, and it’s just as much fun!
Sydney designer Jon Schembri received rave reviews when he debuted the By Johnny label at the 2009 Rosemount Sydney Fashion Festival, and his transeasonal capsule collection is fast gaining popularity with party girls all over Australia (including quirky Melbourne fashionista, Michi Girl, author of Like I Give a Frock.)
By Johnny combines on trend designs with a hint of elegance and a heavy injection of glamour. A must have for the modern party girl, the five piece capsule collection offers simple silhouettes and flattering cuts for dresses that are bound to draw attention. Warning: wallflowers need not apply.
Every party girl needs a little black dress and By Johnny provides a selection. There’s the decidedly eighties One Shoulder Wonder Dress, a range of backless body con dresses with hardware embellishments or the wickedly sexy Spike Me spray on dress with cap sleeves. The real stand out, though, is the range of Diva Drape dresses; these slinky mini dresses in wet look black and sparkly blue or pink really do belong under a flashing disco ball. For a cheap fashion fix, try one of the jeni from the block rock necklaces in aqua, yellow or pink.
Designer Jon Schembri was a finalist in the 2006 Australian Cotton Awards, and his previous designs have been featured in Shop Till You Drop magazine. In 2008, Mr Schembri had the honour of being crowned official designer for the prestigious Golden Slipper Stakes. He describes his latest endeavour as a ‘designer label without the designer price tag… I wanted to give my customers the opportunity to purchase a fun party dress without having to break the bank.’
Sydney residents can purchase these party staples at Paddington’s Fringe Bar Markets, while non-Sydney residents may e-mail their orders through the website. An online store will be ready in 2010.
BLK1 Article: CARLY OGBOURNE
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December 7th, 2011 at 11:04 am
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