Swimco Swimwear: spot the before and after

A recent study of over 200 women aged between 15 and 70 by swimsuit designer/manufacturers Swimco revealed what we all already knew, but just couldn’t quite put our fingers; the secret to looking great in a bathing suit isn’t a perfectly toned body that is cut like a diamond, it is much simpler and far more easily attainable, it is: confidence. And the easiest way to feel comfortable is to shop for your figure until you find something that complements your best physical asset while still giving problem areas attention. “It is definitely possible to find a swimsuit that is flattering, no matter what your shape or size,” states Lori Bacon, President of Swimco.” “Be prepared to take a little time, however, to get it right.” Not surprisingly the surveyed revealed that around a third of women would like to see swimsuits that help control and hide tummies which was closely followed by women seeking more bust support, bust enhancement and hip minimization whilst still allowing for that defining hour glass shape. As a response to the problem areas highlighted in this survey, Swimco have released a fashionable and exciting range to help combat swimsuit troubles. The Hip Helper which features brightly coloured eye drawing tankini’s with a feminine skirted bottom, the Tummy Toner with built in tummy panels, the Waist shaper in both high waisted and bikini cut bottoms for added torso length, the Bust Booster, an “up a cup” one piece with a supportive underband, and the C Cup and up which boasts built in moulded cups and flexible underwire to help give that much needed extra support.

The idea of being comfortable in your swimmers has carried over into the professional

world of swimming. In a controversial and somewhat rash decision, FINA is allowing swimsuits that obviously aid a swimmers performance to be worn in all races until the end of this year, when it will then change this rule and begin enforcing stricter guidelines. This has left many swimmers without swim suit manufacturer alliances in a less than ideal position. Unfortunately Australian swimmer Stephanie Rice is in one of these positions having recently being dropped from her Speedo contract. Ironically this has worked to Rice’s advantage, with no sponsorship commitments she has been free to trial different makers of speed suits including Jaked, Arena and the Adidas hydrofoil. Rice is however tipped to stay loyal to the LZR (Speedo), with her coach Michael Bohl claiming that comfort would win over minimal improvements in times.

In other swimming news, 8 time Olympic medal winner Michael Phelps has not let his high profile go to his head.”It doesn’t matter to me if I’m the favourite or I’m not, I have to make the team before I decide anything. Bob (coach Bob Bowman) and I just wanted to get here and see where we stand,” Phelps told reporters on Monday. The team he is hoping to make is the U.S championship team, which will compete in the world championships on the 26th of July in Rome. Phelps will compete in the 100 and 200 meters freestyle and 100 and 200m
butterfly.

BLK1 Article: ALEX SCHLEIBS

 Article: © BLK1 2009. All Rights Reserved.